Spotify Names Simi As Its Latest Equal Africa Artist

Spotify announced Nigerian singer-songwriter Simi as the July ambassador for its Equal Africa music programme. The announcement was made on Tuesday 5th July 2022, following the release of her latest album, To Be Honest (TBH).

With her participation in the Equal Africa Programme, Simi joins other Nigerian artists, Tiwa Savage, Ayra Starr, Asa, and FAVE in highlighting and amplifying the voices of talented African female artists.

Besides being named an Equal Global and Equal Africa artist, she is also only the second African artist after Tiwa Savage to receive this accolade.

Simi joins a list of talented African women breaking barriers in the music industry and driving the culture forward.

In her announcement, Simi discusses the challenges of being a woman in a male-dominated field. “Striving and thriving as a woman in a male dominated industry has taken years of practice to master,” she says. “You go from being scared of it, to being intimidated by it, to being brave enough for it and then finally, to conquering it. I’ve almost always had to do way more than my male peers to prove myself. But, because of my love for music, I have been relentless and proud to do this work. I certainly hope, with all my heart, that the women who continue to come after me find it easier to shine in the way they deserve.”

“We are proud to welcome Simi to the EQUAL programme, and we’re so excited to see where her talent continues to take her from strength to strength,” Phiona Okumu, Spotify’s Head of Music for sub-Saharan Africa, said.